Historically, $HEGE’s marketing efforts result in price surges

$HEGE, the first story driven memecoin, launched its phase 2.5 marketing push last Wednesday. Previous marketing campaigns have lead to a significant growth in both the amount of holders of $HEGE and its market cap. I’ve combined those data in one chart and here are my three key takeaways.

HEGE/USDT + Holders

#1 Organic holder growth

Looking at the growth of the amount of holders of $HEGE since its inception in April 2024 (white line on the chart), there’s one clear trend: The amount of holders of $HEGE has been steadily increasing. Interesting fact here is that the amount of holders doesn’t go down much during a temporary price dip. This means the long term outlook of the large majority of $HEGE-holders is positive.

The second conclusion that can be drawn from this fact is that $HEGE clearly isn’t a pump-and-dump coin. The amount of holders has grown organically with the pace of the project and those holders are there to stay.

Curiously enough, airdropping coins to new holders, a proven tactic for coins such as $BONK, didn’t work for $HEGE last September. The big November rally happened after the implementation of the previous phase 2.0 marketing plan. That amplified $HEGE’s presence on social media – especially on TikTok – and led to two more exchange listings.

#2 Campaigns have a big price effect, but delayed

When $HEGE launched its first large scale marketing campaign in August 2024 the price of the coin dipped before it went up. And after $HEGE launched its phase 2.0 marketing push on November 6th, 2024, the coin traded sideways for more than a week before a x8 rally happened. Chances are that $HEGE’s current new marketing push will have a similar delayed price effect.

#3 Holders increase before the price increases

$HEGE currently has 22,864 holders with a market cap of around $20 mln. In the past 7 days, the amount of holders has been increasing after going through a consolidation phase. Historically, holder increases after consolidation phases have been followed by dramatic price surges.

https://preview.redd.it/75m8plql57fe1.png?width=848&format=png&auto=webp&s=8f375eda7592cb81bba8e328831839acfbf2bb18

$HEGE’s phase 2.5 marketing plan has a budget of $400,000 and consists of:

+ A new exchange listing with futures trading (DYDX)
+ A second exchange listing (TBA).
+ A new market maker to increase volume and prepare $HEGE for Tier-1 exchange listings.
+ Social media content and advertisement push
+ Set of KOLs that will promote $HEGE actively.

Last November’s marketing push had 1/3 the budget of the current one – and that phase 2.0 campaign led to an x8 rally in $HEGE’s price.