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$HEGE’s rise to its ATH of $53M market cap during Phase 2 was the result of a meticulously planned and well executed marketing strategy. This phase set a new benchmark for innovation and growth in the memecoin space, leaving a roadmap for success as we head into Phase 2.5.
Key Strategies in Phase 2 That Made All the Difference
- Two-Phase Marketing Strategy
Phase 2 began with marketing centred on the Hegends NFT collection, leveraging free mints for KOLs and giveaways to build buzz. Once the NFTs launched (selling out in 90 minutes!!!), focus shifted to project-wide marketing with the largest campaign budget in $HEGE history. This included:
- News and press releases to enhance visibility.
- Targeted YouTube ads and KOL collaborations.
- Airdrops to other token holders.
- Platform-wide giveaways and contests, including Reddit and meme competitions.
- Strategic partnerships and collaborations with key players.
- Viral Marketing Innovation
A collaboration with a software company specialising in social media algorithms allowed $HEGE to create short-form content optimised for TikTok, Instagram, and YouTube. By generating thousands of unique, algorithm-friendly videos, the community amplified $HEGE’s reach organically.
- VC Interest and Fundraising
A venture capital firm expressed interest in investing $150k–$500k in $HEGE, offering marketing expertise and connections. This fuelled excitement and added legitimacy to the project, while the team worked to secure terms that aligned with community goals.
What Next For Hege?
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A Blueprint for Phase 2.5
The lessons from Phase 2—creativity, community-driven efforts, and strategic execution—are now the foundation for an even more ambitious Phase 2.5. With a MUCH larger budget, improved planning, and stronger partnerships, the goal is clear: break past our ATH and position $HEGE as a lasting powerhouse in the crypto space.
Read all about Phase 2.5 here https://shorturl .at/Ci9tD
Stay tuned for more!
Join $HEGE!
Be part of $HEGE’s journey as we take the next big leap in Phase 2.5. Join our community today on Reddit, X, and Telegram to stay updated, share ideas, and help us reach even greater heights.
The strength of our community is super bullish–keep it up Hegends!
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